ROLE OVERVIEW
Base.vn is seeking a Global Sales Director to lead international market entry, build strong commercial presence, and drive scalable revenue growth across multiple countries. The role owns global go-to-market strategy, enterprise acquisition, brand development, and the build-out of international sales operations.⑊

KEY OBJECTIVES

• Develop and execute global go-to-market and market expansion strategies.

• Establish Base’s presence in priority markets and secure steady enterprise revenue growth.

• Build a scalable sales operating model, including processes, tools, and performance management.

• Build relationships with enterprises, industry networks, and strategic partners to accelerate growth.

• Ensure predictable execution, reporting, and continuous performance optimization.

RESPONSIBILITIES

1. Market Strategy & Expansion

• Identify, evaluate, and prioritize high-opportunity markets.

• Build structured market entry plans including segmentation, messaging, positioning, pricing, and competitive strategy.

• Continuously refine strategy based on customer feedback and market data.

2. Sales Organization & Execution

• Recruit and develop strong sales talent in target markets.

• Define and implement sales process, KPIs, CRM standards, incentive models, and productivity metrics.

• Conduct regular pipeline and performance reviews to drive accountability and consistency.

3. Enterprise Acquisition & Business Development

• Lead the enterprise sales cycle from prospecting to close.

• Build partnerships with local businesses, multinational firms, associations, business chambers, and industry networks.

• Accelerate deal flow and improve revenue, conversion rate, and time-to-close per market.

4. Brand Building & Market Presence

• Strengthen Base’s visibility through events, workshops, speaking engagements, and ecosystem participation.

• Work with cross-functional teams to localize sales materials and case studies.

5. Reporting & Insights

• Ensure accurate forecasting, CRM discipline, and full visibility into global pipeline.

• Present performance results and insights to leadership on a regular basis.

SUCCESS METRICS

• Number of markets successfully activated and expanded.

• Enterprise revenue and customer acquisition per market.

• Sales productivity, pipeline velocity, and forecast accuracy.

• Strength of brand recognition and presence in key territories.

• Scalability and repeatability of go-to-market model.

CANDIDATE PROFILE

1. Experience

• 7–12+ years in B2B/enterprise sales leadership, ideally in SaaS or technology.

• Proven track record in market expansion or launching new territories.

• Experience building and managing distributed sales organizations.

2. Skills & Competencies

• Strong enterprise selling capability and structured go-to-market thinking.

• Ability to build systems: GTM models, sales playbooks, hiring frameworks, KPI tracking.

• Strong leadership, communication, coaching, and stakeholder management.

3. Personal Qualities

• Builder mindset and execution-driven.

• High resilience and ownership.

• Strategic thinker with operational discipline.

WORKING MODEL

• Reports directly to CEO.

• International travel required.

• Based in Vietnam or a strategic market.

COMPENSATION

• Competitive salary and bonus.

• Stock options (optional).

• International assignment support where appropriate.

WHY JOIN BASE

• Build one of Vietnam’s first global SaaS expansion models.

• High ownership and influence at strategic level.

• Opportunity to shape Base’s market footprint, growth engine, and global commercial strategy.